Case Study:
As the brand consultant for Steve Madden and Steve Madden International for almost a decade, I oversaw all aspects of their music, events, and experiential partnerships. Through the success of the Steve Madden Music Project and over 100 collaborations, sponsorships, and performances, a new opportunity arose for myself and Steve Madden to launch our own record label, 5Towns Records, in partnership with Warner Music (watch the intro video below). As the label's daily operations leader, I quickly signed four talented artists who continue to flourish to this day. One of our earliest signings, EZI, has proven to be an excellent example of how a creative partnership between an artist and a brand can be mutually beneficial. Take a look at EZI's campaigns for Madden Girl below, and you'll see why we're excited about the future of 5Towns Records.
Starting back in 2012, I began to grow the Steve Madden Music shows from 100 guests, in store experiences, to sold out events at major music venues in New York City. I began to aligned multiple Grammy-nominated and platinum album selling artists and hit song writers with the brand to establish relevancy within a core demographic.
Additionally, I worked to integrate Steve Madden Music into tour sponsorships, product placement, video production, and street teaming.
ABOUT THE PROGRAM
SHOWS & ARTISTS
With over a decade of experience and success under my belt, I leveraged my expertise and relationships to establish connections between the brand, artists, labels, and management companies. Through these partnerships, we created exceptional and captivating events that not only entertained everyone but also propelled the agendas of both the brand and our partners. My contributions helped establish unique and beneficial collaborations that left a lasting impact on all parties involved.
CLICK THE POSTERS BELOW TO SEE THE SHOW!
BRAND CONTENT
EVERY STEVE MADDDEN MUSIC SHOW CREATEd ENGAGING AND RELEVANT CONTENT FOR THE BRAND. FROM THE EXCITING SHOWS TO THE ARTIST INTERVIEWS, STEVE MADDEN MUSIC CONTINUES TO TOUCH CONSUMERS IN AN IMPACTFUL WAY, LEAVING A LASTING IMPRESSION.
ZELLA DAY FOR
STEVE MADDEN MUSIC
THE BRAND TEAMED UP WITH EMERGING ARTIST ZELLA DAY FOR A COMPLETE SUPPORT PACKAGE:
TAKE A LOOK - A CONTENT SHOOT, AN INTERVIEW AND AN AMAZING LIVE PERFORMANCE.
